A multifaceted initiative aimed at promoting environmental consciousness and encouraging energy assessment actions. The comprehensive strategy involved the creation of engaging content across various platforms.

Rhode Island Energy: Little Things, Go a Long Way.

Our innovative and visually striking creative significantly outperformed industry norms, surpassing benchmark campaign targets. The volume of energy assessment calls tripled from September to February for both residential and commercial sectors. Notably, our commercial audience witnessed an impressive 40% engagement rate with online business journal ads. It aimed not only to raise awareness but also to drive tangible engagement, empowering individuals to contribute to a more sustainable and energy-efficient future.

Key Achievements:

• 41-point surge in the “Communication” rank according to J.D. Power Q1 2023
• Remarkable 332% increase in Rhode Island Energy branded search volume
• Over 97,278,613 million impressions generated
• Exceptional 40%–50% email campaign open rates, above industry standards
• A substantial count of 399,204 clicks recorded
• A significant total of 109,462 site visits

*Work done at Mower