The Aloft holiday event social media campaign was a festive and visually captivating initiative aimed at highlighting the enchanting holiday decorations curated by a local interior designer. Aloft, known for its contemporary and stylish accommodations, leveraged this campaign to create a unique and engaging experience for its audience during the holiday season.

Aloft Boston, festive holiday events

The focal point of the campaign was the meticulous and aesthetically pleasing holiday décor, expertly crafted by a local interior designer. The goal was to showcase the hotel’s spaces transformed into a winter wonderland, featuring stunning thematic elements, lighting displays, and seasonal embellishments. Through carefully curated visuals, the campaign aimed to evoke a sense of holiday magic and warmth, resonating with the spirit of the season.

The Aloft holiday event social media campaign successfully captivated guest with the visually stunning content. The campaign created click-through rates exceeding the benchmarks by up to 63%. Plus thousands of clicks to the landing page creating community engagement and excitement during the holiday season.

*Work done at Mower