Dell Tech World is an immersive week-long conference in Las Vegas, serving as the paramount educational platform for IT professionals, as well as customers and partners of Dell. This event stands as the pinnacle for learning how to modernize businesses, advancing careers, and connecting with the luminaries of IT. With peers, technologists, vendors, bloggers, press, and analysts in attendance, it offers a unique opportunity to expand IT knowledge and network extensively.

Where Creativity Meets Trade Show Innovation

Our dedicated team played a pivotal role in shaping the entire event experience. We meticulously crafted pre-show outreach, advertisements, videos, animations, collateral, signage, apparel, and promotional items. Our efforts also extended to developing the program guide and the comprehensive interactive event experience that defines the event show floor.

Utilizing modern innovations, we strategically conveyed key messages and curated exhibit spaces and experiences that transformed the conference venue into an entirely different world. This approach not only facilitated effective communication of information but also generated remarkable energy and enthusiasm among attendees.

We supported Dell Tech World since 2003, and had been instrumental in the substantial growth of the event. From a modest 2,000 attendees, we played a crucial role in elevating the attendance to over 25,000.

*Work done at HB Agency