Freedom Trail Foundation OOH Campaign

“More Boston”

To help our client come back strong after the first year of the pandemic—the Freedom Trail Foundation was restarting its guided, costumed tours after 18 months of no tours—we got the word out that a trip to Boston without a visit to Freedom Trail is no trip to Boston at all. 

In a divisive time in America, the campaign got more people visiting and talking about the Freedom Trail and freedom in America. What’s more Boston than that?

Mediums

  • Advertising + Print

  • Branding + Creative

  • Event Marketing

*Work done at Mower