iQ Academy California & CAVA
The campaigns promoted online schooling options available in the Los Angeles area, targeting families with school-age children through a blend of geo-targeted digital ads, streaming radio, and email outreach to maximize engagement. Animated ads ran across digital platforms, delivering a cohesive message that highlighted the benefits of online education. Streaming radio spots provided convenient, on-the-go information, while emails offered parents detailed insights, enrollment steps, and links to additional resources. This multi-channel approach successfully drove strong interest and engagement within the target community.
This campaign successfully captivated impressive engagement, with a 21% email open rate and over 2.5 million impressions for the animated ads. The streaming radio ads enhanced the campaign’s reach and generated above the 95% industry average. K12, has seen its highest enrollment this year and continued signups even after the campaign launch.