NextEra Awareness Campaign
The campaign encompassed a diverse range of communication channels and materials. Print advertisements served as a visually impactful means of conveying key information about the Energy Center, strategically placed to maximize visibility and engagement. Postcards were deployed as a targeted and personalized form of communication, reaching specific audiences to communicate details.
Ultimately, the goal was not only to communicate the significance of the project but also engage the local community about job opportunities and revenue the development would bring to the community.
Mediums
*Work done at Mower