Pandemic Perceptions Instagram Agency Campaign

This social media campaign was conducted in two quantitative studies with approximately 1,000 U.S. adults each—one in the early days of the pandemic and another several months into the crisis.

This campaign successfully captivated significant national media coverage, including front-page features in The Wall Street Journal (print and digital, reaching almost 12 million), MSN.com (145+ million UMVs), Forbes.com (28.3 million impressions), and Condé Nast Traveler (1.06 million impressions).

Mediums

  • Branding + Creative

  • Digital Marketing

*Work done at Mower